Content Marketing Strategy
Content Marketing is at its most effective when it is part of a wider strategy.
Essentially this means having a plan and a logical approach that not only makes the most of your content opportunities but also makes sense to your target audience.
Simply posting random material on an irregular basis to your website will not only waste your and your customers’ time, meaning they will quickly lose interest, but will also be detrimental to both the performance of your website and your credibility as a business.
We work with you to understand your business goals and priorities to design a content campaign plan, using customer and industry research analysis, to inform a year-ahead, holistic approach that covers all content types and publication methods to ensure consistency and quality with maximum exposure.
Creating a plan with a longer-term, comprehensive view enables us to maximise any seasonality opportunities that might apply to your business in addition to providing opportunities to get ahead of the game and prepare relevant, timely content that suits your industry and that will engage your target audience, published and promoted where they’ll see it. Regular review periods enable us to analyse the success of the plan to date whilst also allowing scope for measures to make the most of any topical content opportunities that arise.
No two businesses are the same, so the strategy we create for the organisations we work with is tailored specifically to them and with their goals in mind.
Get in touch with us to see how we can help you achieve yours.